The Approach Has Changed – and for the Better
You can achieve two objectives when you publish high-quality content in support of your business. First, you can provide information for prospective or current customers and highlight your expertise in your niche. You can also use search engine marketing as you aim to make your website visible to those looking for an answer to their challenge. Still, you must approach SEO correctly to take full advantage. It's a competitive field - and the rules have changed.
Quality and Usefulness are the Highest-Ranking Factors
You MUST produce high-quality and valuable content to rank for your keyword in the modern era. Gone are the days when you could "stuff" a web page with relevant keywords and expect to do well. Today, search engines use sophisticated algorithms to review each page and assess its usefulness. The engines will only boost a page toward the top of those search engine ranking pages (SERPS) if it scores highly against a demanding checklist.
The New Approach
In the modern era, expert writers produce first-class content while weaving some leading-edge SEO magic into the creative process. For example, our automotive writers at Car Copy take full advantage of the latest technologies, AI, and natural language processing on top of their own skills. As a result, they produce the best possible content, which is fully and correctly optimized, reader-friendly, and comprehensive.
Why "SEO-lite" Isn't Good Enough
Don't be fooled by some agencies who may tell you that their content is SEO-optimized. They really mean "SEO-lite," where they have inserted a keyword phrase several times, updated the metadata and crossed their fingers. They believe this should be enough to rank the content in the results.
But is the content truly relevant?
Does it cover the searcher's needs and go far beyond the basics?
The Need to Address Search Intent
Any SEO content today must be relevant to the search query, and searchers expect to find the answers immediately. These searchers won't be too happy if they land on a page that misses the point or does not give them a comprehensive answer. Google and the other search engines want to avoid this at all costs, so they have written those complex algorithms in the first place.
The writers at Car Copy will always produce relevant, high-quality, and well-researched content designed to answer a searcher's query. Moreover, it will include proper research based on the search intent, sending the correct signals to Google.
Take Care of the Technical Details
Certainly, search engine optimization has many factors. First, each page must be technically optimized, with various data, files, and codes to identify its content. Then, the search engines will use this information to categorize each webpage and calculate its importance.
The Relevance of Inbound Links
Inbound links are also an essential factor. These show that other websites are linking to content on your site and are a vote of confidence in your material. When you get inbound links from well-established and recognized sites, the search engine will use this information as part of its ranking criteria. Consequently, this data may also help a web page rise in the SERPS.
High-Quality Content Is King
High-quality content is the most important ranking factor and the one that really matters. Experts advise that you should spend up to 90% of your time, effort, and resources to create great content that writers make in response to specific queries (keywords).
How to Create Killer SEO Content
So, how can expert writers create this content in the modern era?
There are several steps involved in the equation.
Keyword Research
There are some excellent and authoritative tools available during this research base. These tools can tell if a keyword is potentially valuable based on how many people typically search for that word or phrase during a given month. The keyword research will identify tangential phrases and associated terms (often called longtail keywords). Writers can then weave these into support articles and mention them in the initial content piece.
Latest Developments Move SEO Content to the Next Level
Next, some modern magic comes into the picture.
It is now possible to use cutting-edge software to help with the broader research phase. These tools use natural language processing, AI, IBM Watson, and other solutions that help determine why specific websites are already ranking for a given keyword. In addition, these tools will analyze the leading SERP results and reverse engineer the process.
In doing so, the tools will provide valuable raw material for the expert content writers at Car Copy. Some of this material will identify the support, tangential, and longtail keywords already helping individual pages rank on Google.
The software will also analyze the top 30 pages for a given keyword, and using some proprietary software, it will allocate a grade. A+ is the target for the content to show how well it is now optimized. This data shows how relevant and comprehensive the article is and guides our content writer. It'll help the writer tweak content as needed to achieve the highest grade compared to the content that already ranks on Google.
Research Says
According to thousands of independent reports, the more relevant a piece is based on that proprietary content grade, the higher the Google position will likely be. So, in other words, this content grade is a good reflection of how useful this particular piece will be to the searching public. All in all, this information should help elevate the content within the SERPS.
Unique, Quality, Valuable, and Well Optimized Content
Remember that the primary goal, which is always in the mind of our Car Copy writers, is to generate high-quality, unique, and valuable content around a given keyword. This content will always have its own angles and reflect your insights and expertise to make a valuable contribution to the topic.
But now, our writers will use cutting-edge tools to add another dimension to this content. You'll be delighted with the output as a client, but searchers will find the content highly relevant and useful. Google will see that we have optimized the content well and made it readable for the end-user. Plus, the content will have a much higher chance of ranking on Google to help increase organic traffic for that keyword and generate long-term value for your business.
How to Get This High-Quality Content for Your Website
If you'd like to talk with Car Copy about the latest, data-driven approach to SEO-optimized content, contact us today using the link beneath.
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