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There are many different ways to create and publish content (Car Copy offers more than 60 individual services). Yet, it’s essential to create content that helps you at each stage of the funnel and recognises that the typical buyer’s journey may take some time. See below for just some of the ways we can help you with your content needs.

Content Master Plans

Create and implement a comprehensive strategy for the months and years ahead. These plans include all forms of content tailored to your organization, and allow your company to present your message logically, cement your authority, boost your brand, work on your rankings, convert leads, and drive product or service sales. All plans include a dedicated on-boarding day, so we can gather information and answer your questions.

Press Release Campaigns

We’ll work with you to identify good stories with a strong hook to help spread the word about your organization. We will then craft press releases ready for distribution. Our media database is comprehensive, and we’ll identify the best targets for distribution based on your segment and initial brief. All press release campaigns also include monitoring and reporting, while we become your point of contact for initial questions or calls from journalists.

Blog Post Campaigns

Regular blog posts achieve more than one objective. They not only represent valuable insights for readers who may become clients, but they also highlight your industry expertise. Google recognizes fresh content and could reward your website in the search engine rankings as an active and expert source. Our blog post campaigns include relevant imagery and posting to your site if necessary. Each campaign also includes an initial keyword research plan.

SEO Content Strategies

When you need to rank highly on those search engine pages, you must have the best strategy. We work with SEO expert partners to analyze why the current keyword ranking leaders are so successful and tailor a strategy for you. We will then create very highly optimized content which will have a recommended number of words and keywords. SEO campaigns should be medium to long-term for the best effect and to gauge success.

White Papers and Authority Articles

White papers and authority articles are different from blog posts and may not actually need to “live” on your site at all. In some cases, they may appear on other sites as guest posts, and we’ll work with you to identify those sites or publications of interest. Some companies use white papers as proof of expertise or as giveaways to help attract new clientele. When well-structured authority articles are placed on your website, they can help with rankings.

E-mail Outreach Campaigns

E-mails are powerful marketing tools, and we’ll draw up a campaign and craft a sequence for you. Several of these e-mails will be educational or informative in tone, while others may include information about your products and services or solicit a free exploratory phone call. We’ll determine the best approach before the campaign gets underway and can also create e-mail newsletters for distribution to your mailing list.

Keyword Research and Technical Analysis

If you want your content to be as visible as possible online, you need to have a comprehensive content strategy. Much of the strategy will revolve around pertinent primary and long-tail keywords, which should drive search engine rankings. We’ll come up with a list of the best keywords for your sector and will also analyze your website to come up with the best content strategy. We always use the latest research tools and intelligence.

Product Launches

When you’re ready to launch your automotive product, we’ll handle all the details for you. If it’s a vehicle, we’ll get a leading journalist to perform an expert road test. We’ll also design a sequence of launch events, inviting key journalists to experience the product first-hand. This work will include the generation of press packs, videos, and imagery for distribution, according to your branding instructions. If you need any help with branding, it’s a key area of our expertise.

What Our Clients Say

Rathish Menon, Refounder, AravindAutomobiles.com

Car Copy came to us just when we were looking to partner with a true automotive marketing agency. The founder, Nigel Evans, and his team are immensely talented, dedicated and passionate of their work, providing us with branding advice, content and plans in areas we hadn’t even thought of. We are pleased with their contemporary approach of today’s new-media strengthened by their decades of experience on the subject. We hope to continue working with them closely for the foreseeable future.