Branding and Rebranding

How do your customers perceive your business? What do they think, and how do they really feel whenever they see or hear anything about your product or service? This is the essence of branding and every company must define, refine and monitor its branding performance. At Car Copy, we take a comprehensive approach to branding and you can see what we can do for you below.

DEFINING BUSINESS STRATEGY

When you have a well-differentiated brand, you’ll find it a lot easier to grow. At this stage of the work, we’ll brainstorm and ask pertinent questions to help us plan your strategy. This is a very granular process and will help you determine what you need to do and what you should avoid going forward.

IDENTIFYING CLIENT BASE

The most successful firms have a laser focus and have clearly defined their target clients. Typically, it’s important for any organization to specialize and to be seen to do so. This narrow focus enables your organization to grow more quickly, make higher profits or command bigger fees.

RESEARCHING THE CLIENT DEMOGRAPHIC

Diligent research gives any new organization several advantages. It helps you to understand what drives the client and puts you in their shoes. You get a better perspective of their priorities, so you can anticipate needs and create messaging that hits the mark. You’ll also get an insight into your own strengths and weaknesses, which will give you the intelligence to finetune your marketing and lower your overall costs.

POSITIONING YOUR BRAND

With the right amount of information and intelligence, you can carefully position your brand within the marketplace. Differentiate your firm from your competitors and figure out why potential clients should work with you. This will be the basis of your positioning statement which will be unique to your organization.

CRAFTING YOUR MESSAGING

With your positioning statement in mind, you can now come up with a messaging strategy for your target audience. Remember, that these audiences can include not only clients but also employees, potential partners, regulators, and others. Fine-tune each message with relevancy so you address individual concerns and show your brand as relevant.

DESIGNING YOUR ASSETS

If you’re new to the market, you should carefully choose your name as the cornerstone of your brand identity. From there, choose a tagline (if appropriate) and move on to the logo. Here, you will craft the visual and verbal expressions of your brand, and you need to make sure that everything communicates well with the audience.

MARKETING WITH CONTENT

Every organization needs to use content to attract, educate, and qualify prospects. Content can also be used to markedly increase visibility and you may want to consider several different types of campaign. In marketing terms, content is often referred to as the “king,” and you’ll want to use it to make your brand as relevant as possible in the eyes of your target audience.

DEVELOPING YOUR WEBSITE

First impressions are crucial, and this is why your website must check all the boxes. It’s probably the most important tool in your marketing box and is also the cornerstone of any search engine optimization work you may plan. A powerful website can be used to convey your brand’s message, while also generating leads and making sales.

ADDING TO YOUR MARKETING MIX

Your organization will require a variety of other assets to round out your marketing portfolio. These could include brochures, PDFs, pitch decks, case studies, or coupons, as well as visual tools like videos. At this stage, you may also want to develop new social media channels and each of these requires its own design strategy.

KEEPING TRACK OF EVERYTHING

Branding is never a “set it and forget it” job. You need to track all of the work to make sure that it is beneficial and that your plan is actually generating results. Are you getting more leads, visitors to your site or search engine traffic? Do you need to make any adjustments along the way?

What Our Clients Say

Rathish Menon, Refounder, AravindAutomobiles.com

Car Copy came to us just when we were looking to partner with a true automotive marketing agency. The founder, Nigel Evans, and his team are immensely talented, dedicated and passionate of their work, providing us with branding advice, content and plans in areas we hadn’t even thought of. We are pleased with their contemporary approach of today’s new-media strengthened by their decades of experience on the subject. We hope to continue working with them closely for the foreseeable future.