Automotive Content & Branding Agency
content planning, creation & management | branding | events | AI consultancy & fractional support
Content Manager PRO
Why Your Automotive Company Needs to Outsource Its Content Management
If any business wants to succeed, it must promote itself, and in most cases, this will involve content marketing.
While this umbrella term covers many different marketing elements, it nevertheless represents a significant challenge for any growing organisation.
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If your company is a start-up in the automotive sector, you need to gain traction. You must create and distribute first-class content successfully, so your prospects learn about your existence, product or service, and potential.
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Still, taking on part or full-time content marketing experts can be tricky (and relatively expensive). In addition to the base salary, you need to account for taxes, allowances, insurance, office infrastructure and other costs, which can quickly double the base salary cost.
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So, instead of going down the full or part-time route, it makes perfect sense to outsource your content marketing needs, and this will all start with an expert content manager.
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Let’s explore some of the benefits.
SKILLS
An outsourced content manager will have:
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existing experience
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the ability to hit the ground running
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connections with individual content experts to cover all elements of a content marketing campaign
CAPABILITIES
Your outsourced content manager can:
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help you create your strategic vision
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scale as you grow
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build your content engine from the ground up
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enhance any existing content
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work with your team members
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map a content strategy to prime business goals
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create systems or processes that will help you to unlock your scalability
How will your new, outsourced content manager proceed?
PROCESSES
An independent content manager will start with:
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Several rounds of interviews with you and your team to learn about your goals and establish KPIs
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Audit your existing content programs, website, and social media outlets
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Identify your competitors, dissect their marketing campaigns and reverse-engineer their strategies
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Carry out in-depth keyword research
PROCESSES
They will then:
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Perform a keyword and link analysis to reveal any content “gaps” and formulate programs
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Create a comprehensive content marketing plan for the short, medium and long-term
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Identify the need for other contractors and specialists
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Create a content calendar
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Provide support documentation and other briefing materials as needed
When you outsource your content management work to an expert, third-party organisation, you will avoid the hassle and overheads of hiring full or part-time staff in-house. In addition, you’ll find that this solution is far more cost-effective in almost every case.
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Working with Car Copy
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Car Copy is in a unique position, as we have a team of experts who are not only good at their writing and content marketing tasks but also well-versed in anything automotive. In addition, they are car enthusiasts through and through, so they understand how things work in this sector.
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For a limited time, we are offering our Content Manager Pro solution to companies in the automotive sector looking for help with their content marketing and management. But, of course, due to the time required and available resources, we can only offer the services to a few organisations. So, if you want to see how we can help you to create and execute the perfect vision for your company’s content, get in touch for more information today.
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Reach out to the “creator in chief”, using the contact form below.
Contact
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