CONTENT EXAMPLES
Can the UK produce the first commercially viable zero-carbon airliner in the world? If you listen to an enthusiastic prime minister, this is undoubtedly the plan of an ambitious government, but is it realistic?

Gentlemen, start your engines – and get ready for what’s next, in the form of disruption, innovation and transformation. Like it or not, the entire world of mobility is about to change beyond recognition, just as it did at the beginning of the last century.

Only two years ago, Lamborghini had little time for the concept of hybridization. A battery approach, in their estimation, was unable to provide the right package in terms of either energy or power, and in short, there was no “emotion.” However, a lot can change in a short amount of time, when the future of the entire industry may rely on electric cars.

Could one of the most important motorsport championships in the world be forced to change its name due to a messy and ongoing lawsuit linked to trademark infringement?

You might think that China leads the electric revolution in the automotive industry, by encouraging as many people as possible to buy these cutting-edge vehicles. However, you’d be wrong as another country that’s half a world away is making an even more impressive effort.

No matter whether you are firmly on one side of the fence or the other (or perched precariously on top), there’s no doubt that Brexit has become far more contentious than anyone ever expected. At the time of writing, with “no deal” day fast approaching, many organisations in the UK and beyond are having to make contingency plans for every eventuality.

Wherever there is a threat there may also be an opportunity and one of the smaller car manufacturers has taken full advantage of a shift in the consumer market.

A team of researchers at three universities may have discovered an answer in a new material they have nicknamed “metallic wood.” They claim that it is light enough to float in water but as strong as titanium and could have significant potential for the automotive industry.

Hats off to Michelin for designing a tyre made from recyclable materials and a product that is biodegradable, reusable and puncture proof. But aren’t they shooting themselves in the foot at the same time from a revenue point of view?

With help from investors, the Ford Motor Co was born in 1903 and met with limited success in what was still an emerging industry. Americans would have to wait until 1908 for the Model T and a further five years for that pivotal moment in automobile history–the assembly line.
